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16 September 2006

A Wedding Florist for Tom and Katie

Tom Cruise and Katie Holmes
are getting married very soon. Who might be the lucky Los Angeles florist chosen to provide all the floral arrangements at their wedding?

We have one clue. A few months ago for Mother's Day, Tom Cruise ordered an incredible bouquet (worth about $900) for Katie. It was just after Suri's birth so it was a very special occasion. And Lily Lodge was rumored to be the florist chosen by Tom. If Lily Lodge supplied this bouquet, it's quite likely that they are also the florist who supplies regular fresh flower orders for the Cruise residence. And if this is the case, they have a comparative advantage going in on the selection of who may be chosen as the florist for what could be the wedding of the year in Los Angeles.

If Tom and Katie follow the typical wedding budget guidelines and allocate ten percent of the total wedding cost to their flower arrangements, this could be quite a spectacular floral display!

On the other hand, it's almost certain that Tom and Katie have hired an upscale professional wedding planner consultant to handle all the details for them. In this case, this person's florist contacts in Los Angeles may be more relevant in the final decision than any regular florist purchases Tom and Katie have made to date.

The above photo is the current issue of Vanity Fair with Tom, Katie and Suri on the cover. This issue apparently flew off the shelves and magazine stores could not keep enough copies in stock. People were so interested in this story that Vanity Fair received over four million visits a day on their website and 4,000 new subscriptions to the magazine.

This is why we can say this is very likely the wedding of the year in terms of the expected amount of press coverage. And the lucky chosen florist will undoubtedly benefit hugely in prestige and new business.

Update September 21st: "She's ordered the flowers!" is a headline on the cover of this week's Us Magazine but not much is offered in the way of details. Katie has reportedly spent hundreds of thousands of dollars for flowers. The wedding will be at a private estate and only family and friends are invited.

Update October 24th: The tabloids are now reporting the wedding will take place on November 18th in Italy. Hold off the Los Angeles flower deliveries until further notice.
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