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03 February 2006

Women Buy Flowers on Valentine's Day

More cut flowers are sold for Valentine's Day than any other holiday. But it might surprise you to know that women buy over one third of all flower orders sold around the Valentine's Day holiday.

And whereas 85% of purchases by men on this holiday occasion are for their wives or significant others, women purchase flowers more often for their mothers than for their husbands or boyfriends (32 percent versus 24 percent). And of all women buying flowers on this occasion, about 22 percent are buying them just for themselves. The two other most common recipients from female buyers are daughters and friends.

Source: Society of American Florists and IPSOS FloralTrends, 2005.

The above art print is 'Heart of Rose' by J.A. Kraulis.
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