Online Flowers Are a Billion Dollar Market

Ever wonder why trying to find a local independent florist in Los Angeles (or any other city for that matter) can be such a frustrating experience? There are a lot of people competing for your online orders these days.

It's too early for the 2005 figures to be in, but we can safely say that online floral sales are now at least a one billion dollar market annually. Online floral sales were about $950 million in 2004. This was an eighteen percent increase over 2003.

There are some big players competing for your online floral buying. The leading ones include FTD, ProFlowers, 1-800-Flowers, and TeleFlora. Hallmark is also getting into this market in a big way. I hope to look at some of these companies in detail in future posts.

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The art print above is 'Fiori' by Fernando Botero